Logo Construction: How to Design and Build a Logo - Tapa dura

The best way to learn how to create a successful logo and artful branding for a demanding client is to follow the process of other successful designers. This book does just that by allowing the reader to see how world-class designers go from client brief to successful brand identity step-by-step. Each case study includes the initial design sketches, visuals that inspired the designers along the way, and even all of the missteps leading to the final, accepted product. "Logo Construction" is a backstage pass to the world of logo design, a realm usually hidden behind the final product's finished facade.

Paula Yacomuzzi is a freelance journalist and editor. She has worked in design, art, and contemporary photography for international publications such as The Creator Studio, Metal, and Apartamento Magazine. She has a degree in journalism from the Universidad del Salvador in Buenos Aires, Argentina, and currently lives and works in Barcelona, Spain.