The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity - Tapa dura

"In his usual lucid and compelling way, Florida argues that elected officials 'need to get over their love affair with big renewal projects' and steer money toward neighborhood ventures that improve people's lives." -- -Harvard Business Review "Enticingly contrarian" -- -New York Post "The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer...It's well worth reading as a starting point for the future that's coming our way whether we're ready or not." -- -Miami Herald "Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam, eclipsing his phenomenal 'Rise of the Creative Class.'" -- -Falls Church News-Press "A breath of fresh air for anyone hoping that Americans (and economists) will learn from their past mistakes." -- -The Daily Beast "A thoughtful, generally hopeful assessment of where we are now, how we got here--and how we can rebuild in the future." -- -BizEd magazine [U]seful in inspiring thinking about the future of communities, of different types of jobs, and of the nature of work itself." -- -The Conference Board Review "The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery...must reading for anyone who wants to understand where we are now and where we are headed." -- -Chris Anderson, editor, Wired magazine "This timely and thought-provoking book gives us important insights into the reshaping of America's economic and physical landscape." -- -Jeffrey D. Sachs, director of the Earth Institute, Columbia University

Like the Great Depression and the Long Depression before it, experts have viewed prolonged economic downturns as crises. In "The Great Reset", bestselling author Richard Florida argues that we should instead see the recent recession as an opportunity to create entirely new ways of working and living - and new economic practices that are more sustainable than current systems. Studying successful examples from the past, Florida surmises that for a reset to work, it must move beyond the limited realm of companies, business models, innovations, even public policies. It must be a rethinking of our very way of life in which we recreate and redefine the geography of capitalism. Combining academic research, real life vignettes, and historical examples, Florida identifies the four major pillars of the reset, explaining how each will lead to transformation, opportunity, and new prosperity, including: flexible housing; new and faster public transportation; more affordable consumption bundles such as food and energy; and, new jobs, industries, and sources of innovation. Going beyond economics and social geography, "The Great Reset" provides a new framework for understanding the roots of new growth, details the essential actions for recovery; shows the often-overlooked importance of place; and, paints a picture of what our new lives could soon look like.