I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World

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9780061710292: I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World
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"This book is for everyone interested in the subtle operations of language and thought...."I is an Other" is one of those 'must-read' books for this year, for any year. It deserves a wide audience, and it will find one."--Jay Parini, Professor of English and Creative Writing, Middlebury College and author of "Promised Land: Thirteen Books that Changed America"

From the Publisher:

It is the East, and Juliet is the sun! This is one of Shakespeare's most famous lines and one of the most well-known metaphors in literature. But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas. It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology. In "I Is an Other", James Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness. Witty, persuasive, and original, "I Is an Other" showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open readers' eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life.

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Geary, James
Editorial: HarperCollins Publishers Inc, United States (2012)
ISBN 10: 0061710296 ISBN 13: 9780061710292
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(London, Reino Unido)
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Descripción HarperCollins Publishers Inc, United States, 2012. Paperback. Estado de conservación: New. Reprint. 204 x 136 mm. Language: English . Brand New Book. It is the East, and Juliet is the sun! This is one of Shakespeare s most famous lines and one of the most well-known metaphors in literature. But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas. It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology. In I Is an Other , James Geary takes readers from Aristotle s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness. Witty, persuasive, and original, I Is an Other showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open readers eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life. Nº de ref. de la librería AA89780061710292

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Geary, James
Editorial: HarperCollins Publishers Inc, United States (2012)
ISBN 10: 0061710296 ISBN 13: 9780061710292
Nuevos Paperback Cantidad: 10
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Descripción HarperCollins Publishers Inc, United States, 2012. Paperback. Estado de conservación: New. Reprint. 204 x 136 mm. Language: English . Brand New Book. It is the East, and Juliet is the sun! This is one of Shakespeare s most famous lines and one of the most well-known metaphors in literature. But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas. It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology. In I Is an Other , James Geary takes readers from Aristotle s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness. Witty, persuasive, and original, I Is an Other showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open readers eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life. Nº de ref. de la librería AA89780061710292

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Descripción Harpercollins, 2012. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VC-9780061710292

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Descripción HarperPerennial 2012-02-20|NU-GRD-04820168, 2012. Paperback. Estado de conservación: New. 9780061710292. Nº de ref. de la librería NU-GRD-04820168

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Descripción Harper Perennial, 2012. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "Sherlock Holmes could glance at a bowler hat and tell that its owner's wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk. You'll scarf down every page of I Is an Other and then ask for more." Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for Pleasure For lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market. Nº de ref. de la librería ABE_book_new_0061710296

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Descripción Harper Perennial. PAPERBACK. Estado de conservación: New. 0061710296 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 13672869

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Descripción HarperCollins Publishers Inc, 2012. Estado de conservación: New. 2012. Reprint. Paperback. Takes readers from Aristotle's investigation of metaphor right up to the neuroscientific insights into how metaphor works in the brain. This title explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. Num Pages: 320 pages, black & white illustrations. BIC Classification: CBX. Category: (G) General (US: Trade). Dimension: 203 x 137 x 21. Weight in Grams: 256. . . . . . . Nº de ref. de la librería V9780061710292

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Descripción HarperCollins Publishers Inc. Paperback. Estado de conservación: new. BRAND NEW, I is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World, James Geary, It is the East, and Juliet is the sun! This is one of Shakespeare's most famous lines and one of the most well-known metaphors in literature. But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas. It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology. In "I Is an Other", James Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness. Witty, persuasive, and original, "I Is an Other" showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open readers' eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life. Nº de ref. de la librería B9780061710292

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