Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

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9780061246586: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

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About the Author:

Barbara Smit has written for The Financial Times (London), The International Herald Tribune, The Economist, and Time, among other publications. She lives in France.

From Publishers Weekly:

It's a long road between the Nazi spectacle of Adolf Hitler's 1936 Olympic Games in Munich and the media frenzy of David Beckham's 2007 move to Los Angeles, but there has been one constant during the intervening years of athletic history-sports shoes. This book traces the evolution of Gebrüder Dassler, a Bavarian shoe company founded by two brothers whose vicious feud led to the creation of two rival, iconic businesses: Adidas and Puma. Smit, an international business journalist, delivers a fascinating story of the complicated intrigues in the lives of both companies, as well as the founders and their descendants. The tale encompasses almost ever major sports figure in modern times, from Jesse Owens, (who wore Dassler shoes during the 1936 Games, unaware that the two brothers were members of the Nazi Party), to basketball legend Walt Frazier, whose signature Puma "Clydes" sold "well over one million pairs throughout the Seventies," kick starting the sports shoe-as-fashion statement trend. Overall, Smit provides a necessary account of how the growth in sports-related businesses has moved athletics "from jolly amateurism to unapologetic greed."
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Descripción HarperCollins Publishers Inc, United States, 2009. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother s laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham. Nº de ref. de la librería AAS9780061246586

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Descripción HarperCollins Publishers Inc, United States, 2009. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother s laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham. Nº de ref. de la librería AAS9780061246586

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Descripción HarperCollins Publishers Inc, United States, 2009. Paperback. Estado de conservación: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother s laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham. Nº de ref. de la librería BTE9780061246586

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