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Sinopsis
Curious to know just what happens behind the "employees only" doors of big companies, journalist Alex Frankel embarked on an undercover reporting project to find out how some of America's well-known companies win the hearts and minds of their retail and service employees. Frankel knew the only way to find answers was to go native.
During a two-year urban adventure through the world of commerce, Frankel applied for and was hired by a half-dozen companies: he proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.
At the heart of Punching In lies Frankel's quest to find out how some of the giants of commerce turn thousands of average job applicants into loyal—even fanatical—workers. How do they identify and recruit workers who will best fit their companies? How do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands? Along the way Frankel pauses long enough to wonder why he is so often immune to corporate attempts to win employees over.
In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
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Reseña del editor
Curious to know just what happens behind the "employees only" doors of big companies, journalist Alex Frankel embarked on an undercover reporting project to find out how some of America's well-known companies win the hearts and minds of their retail and service employees. Frankel knew the only way to find answers was to go native.
During a two-year urban adventure through the world of commerce, Frankel applied for and was hired by a half-dozen companies: he proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.
At the heart of Punching In lies Frankel's quest to find out how some of the giants of commerce turn thousands of average job applicants into loyal—even fanatical—workers. How do they identify and recruit workers who will best fit their companies? How do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands? Along the way Frankel pauses long enough to wonder why he is so often immune to corporate attempts to win employees over.
In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
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Punching In: The Unauthorized Adventures of a Front-Line Employee
Publicado por
HarperBusiness, 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00075440386
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Punching In: The Unauthorized Adventures of a Front-Line Employee
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Harper Business (edition First Edition), 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Fair. First Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Nº de ref. del artículo: 0060849665-7-1
Cantidad disponible: 1 disponibles
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Punching In: The Unauthorized Adventures of a Front-Line Employee
Publicado por
Harper Business, 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: Q13O-00066
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Punching In: The Unauthorized Adventures of a Front-Line Employee
Publicado por
Harper Business, 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
Antiguo o usado
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. Very Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: Q21B-06626
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Punching In: The Unauthorized Adventures of a Front-Line Employee
Publicado por
Harper Business, 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G0060849665I3N00
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Punching In: The Unauthorized Adventures of a Front-Line Employee
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Harper Business, 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Librería: Once Upon A Time Books, Siloam Springs, AR, Estados Unidos de America
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hardcover. Condición: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Nº de ref. del artículo: mon0001159033
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Punching In
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Harper Collins, 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Librería: Library House Internet Sales, Grand Rapids, OH, Estados Unidos de America
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Hardcover. Condición: Good. Estado de la sobrecubierta: Good. An investigative journalist documents his experiences of working for some of America's highest-profile retailers, including UPS, the Gap, and Starbucks, a venture during which he learned how each company strives to transform everyday employees into a loyal and dedicated workforce. Former library book. Mylar protector included. Solid binding. Moderate edgewear on the boards. Moderate shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Ex-Library. Nº de ref. del artículo: 123764442
Cantidad disponible: 1 disponibles
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Punching In: The Unauthorized Adventures of a Front-Line Employee
Publicado por
Harper Business, 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_357738273
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Punching In: The Unauthorized Adventures of a Front-Line Employee
Publicado por
HarperBusiness, 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Librería: Foggypaws, Sonoma, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Hardcover in very good condition. All inside pages are in great shape. Minor shelf wear to the dust jacket. Nº de ref. del artículo: mon0000037042
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Punching In: The Unauthorized Adventures of a Front-Line Employee
Librería: ACJBooks, Staten Island, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: New. This is a 1st Edition This is a hardcover book with dust jacket. Nº de ref. del artículo: mon0000003664
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