Marketing Channels. A Management View - Tapa dura

Rosenbloom, Bert

 
9780030244827: Marketing Channels. A Management View

Sinopsis

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

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Reseña del editor

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

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