"[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done."--Financial TimesReseña del editor:
What’s the question every business should be asking itself? According to Jeff Jarvis, it’s WHAT WOULD GOOGLE DO? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age.
An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?
To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century,” including such insights as:
Become a Platform
Join the Post-Scarcity, Open-Source, Gift Economy
The Middleman Has Died
Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners
Do What You Do Best and Link to the Rest
Get Out of the Way
Make Mistakes Well
… and More
He applies these principles not just to emerging technologies and the Internet, but to other industries–telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing–showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción HarperBusiness, 2009. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 7312105
Descripción HarperBusiness, 2009. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0007312105
Descripción HarperBusiness, 2009. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0007312105