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Extreme Management. What They Teach At Harvard Business School'S Advanced Management Program - Tapa blanda
Sinopsis
For the first time, the closely guarded secrets of this top management training centre will be available to executives and would-be executives everywhere. Including: * How to create competitive advantage * Management for a world of changes yet to come * How to build enduring brand and corporate positioning * Negotiating conflict in the global arena This is a crash course that can be absorbed in the space of an aeroplane flight and kept as a desk-top guide for meeting and mastering the challenges of corporate competition.
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Acerca del autor
Mark Stevens is President of Mark Stevens & Company Inc. His company provides high level marketing strategies and develops marketing communication tools for such industry leaders as American Express, Smith Barney, Charles Schwab and IBM. His business column is nationally syndicated in the US and he has appeared frequently on television there, including Louis Rukeysers Business, CNN Business Report and CNBC. He lives in Beford, New York.
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- EditorialHarperCollins publishers
- Año de publicación2002
- ISBN 10 0007111282
- ISBN 13 9780007111282
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas184
- Contacto del fabricanteno disponible
(Ningún ejemplar disponible)
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