‘A rewarding read’
‘An entertaining and meticulously researched account.’
The first book to penetrate the secret and cut-throat world of chocolate.
After ten years of research, Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka’s chocolate factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for market share.
Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with brilliant – if sometimes unconventional – management strategies, he built one of the world’s most innovative companies – a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
Never before has so much been revealed about the chocolate industry. This authoritative and eye-opening account is the best type of business narrative – a revealing, engrossing and unforgettable read.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Broadway Books, 2000. Paperback. Estado de conservación: New. Nº de ref. de la librería P11000653239X
Descripción Broadway Books, 2000. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX000653239X