'A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, "No Logo" is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.' Sam Leith, Observer 'A fascinating ride through the history of marketing!Klein brilliantly humanises "No Logo" with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.' Alex O'Connell, The Times 'Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products.' Madeleine Bunting, Guardian 'If the world really is just one big global village, then the logo is its common language understood by -- if not accessible to -- everyone. In "No Logo", Klein undertakes an arduous journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient -- a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument -- the now uneasy struggle between corporate power and anti-corporate activism -- via sweatshop labour, submerged identity and subversive action. Part sociological thesis, part design history, "No Logo"'s message is entirely engrossing and emphatic.' GQFrom the Publisher:
The book that offers a cure for affluenza, ‘No Logo’ is one of those rare books that defines a generation, the most significant one since Douglas Coupland’s ‘Generation X’.
By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it.
This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Estado de conservación: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería RU_9780007340774
Descripción Flamingo. Estado de conservación: New. 0006530400 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería UA9780006530404
Descripción 2001-01-15., 2001. Estado de conservación: New. Flamingo. New Ed. Paperback. Book: GOOD. 512pp. . Nº de ref. de la librería NF-1698641
Descripción Flamingo, 2001. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0006530400
Descripción Flamingo, 2001. Paperback. Estado de conservación: Brand New. 400 pages. This item is printed on demand. Nº de ref. de la librería zk0006530400
Descripción Flamingo, 2001. Paperback. Estado de conservación: New. Nº de ref. de la librería P110006530400