Co-opetition - Tapa blanda

Two business gurus use game theory to rewrite business strategy.

This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Co-opetition offers a new mindset for business, a strategic way of thinking which combines competition and cooperation.

The essence of business success lies in making sure you’re in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative strategy laid out in Co-opetition.

The authors, professors at Yale and Harvard, have devised a simple, robust practice-oriented model to help you break out of the traditional win-lose or lose-lose situations to explore win-win opportunities.

Examples, including Intel, Nintendo, American Express and Nutrasweet, are used to show not only how companies can utilize these strategies to their full advantage, but also how to make it possible for their industry as a whole to grow.

This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. 'Co-opetition' offers a new mindset for business: a strategic way of thinking that combines competition and co-operation.

Though often compared to games like chess or poker, business is different – people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the 'right' game. Actively shaping which game to play, and how you play it, is the core of the innovative business strategy laid out in 'Co-opetition'.

Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-orientated model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies – including Intel, Nintendo, American Express and Nutrasweet – have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.

'Co-opetition' will revolutionise the way you play the game of business.

'The idea of complementors is one of the least appreciated concepts in business – yet it is immensely valuable. This book does a real service by introducing it into our thought processes'
ANDREW S. GROVE, President and CEO, Intel

'Do read 'Co-opetition'. You will certainly learn a great deal, while having fun at the same time'
RUDI BOGNI, 'Times Higher Education Supplement'