‘If Orson Welles and Peter Drucker were somehow to mate, the resulting progeny might be like Mr Kao’
A brilliantly creative and practical book about the management of creativity.
No corporate asset is at once so prized and yet so poorly managed as the imagination and creativity of a company’s people. In today’s competitive environment, companies who understand how to manage creativity, how to organize for creative results and willingly implement new ideas will triumph.
John Kao, who teaches creativity at the Harvard Business School, offers an approach that demysifies a topic traditionally confounding to business people everywhere. Jamming reveals how managers can stimulate creativity in their employees, free them of constraints and preconceptions, and guide them instead towards a chosen goal.
Using specific examples from a range of companies – including Coca-Cola, American Express and Sony – Kao demonstrates why some companies fail by not making full use of creative resources while others transform imagination into hard profit. Jamming is a fascinating study of the shape and relevance of this most valued commodity in the workplace of the future.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción HarperCollins Business, 1997. Paperback. Estado de conservación: Good. Creasing to cover, Creasing to spine. Edges rubbed and tanned. " Shipped from the UK " Cover image may vary. Please check SHIPPING costs before ordering. Nº de ref. de la librería mon0000414022
Descripción HarperCollins Business, 1997. Paperback. Estado de conservación: Good. A slight tan to page edges Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Nº de ref. de la librería mon0005525064
Descripción HarperCollins Business, 1997. Paperback. Estado de conservación: Good. Jamming: The Art and Discipline of Business Creativity This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Nº de ref. de la librería 9053-9780006386827
Descripción HarperCollins Business 12/06/1997, 1997. Estado de conservación: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Nº de ref. de la librería 7719-9780006386827
Descripción HarperCollins Business 12/06/1997, 1997. Estado de conservación: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Nº de ref. de la librería 9053-9780006386827
Descripción Paperback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR001833609
Descripción HarperCollins Business, 1997. Paperback. Estado de conservación: Used; Good. Nº de ref. de la librería 1396654
Descripción HarperCollins Business, 1996. Estado de conservación: Good. New Ed. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP62220499
Descripción Estado de conservación: good. 159 Gramm. Nº de ref. de la librería M00006386822-G
Descripción Harper, 1997. Paperback. Estado de conservación: Good. Good condition, some are ex-library and can have markings. Nº de ref. de la librería GD-198-22-4105004