Odyssey - Tapa blanda

This is an autobiography-cum-business book by John Sculley, one of the most successful businessmen in America, who became Pepsi's president and CEO at the age of 38. At the height of his success with Pepsi he joined the high-risk young Apple, co-founded by a young genius named Stephen Jobs. This book describes the turbulent relationship between Jobs and Sculley, their break-up over the future of Apple, and the eventual transformation of Apple into one of the most unconventional and dramatic success stories in business history. It offers an insight into the emotions and personal drama of life at the top. John A.Byrne is management editor of "Business Week" magazine. He is also the author of "The Headhunters".

THE MOST DRAMATIC MARKETING ADVENTURE IN BUSINESS HISTORY

In 'Odyssey', John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola Co. to leader of the most innovative company of all – Apple Computer.

As Pepsi's youngest-ever vice president John Sculley launched – and won – the Cola Wars. Then, at what looked like the pinnacle of his career, he astounded the business world by rising to a challenge from Steven Jobs, a brilliant college dropout and founder of the high-risk Apple Computer Company: 'Do you want to spend the rest of your life selling sugared water, or do you want to change the world?'

'Odyssey' is John Sculley's vividly told account of the series of successes and disasters that marked Apple's transformation from entrepreneurial upstart to one of America's best-run Fortune 500 corporations.

As a leader in both the traditional corporate world and the revolutionary world of Apple, John Sculley embodied a bridge to the future. 'Odyssey' is his clear-sighted vision of the twenty-first century, and required reading for all who wish to prosper in it.