Co-founded 40 years ago, by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita is its outspoken chairman. This autobiography charts the growth of the company, from the initial attempts to make a tape recorder to the sales of Walkman.From the Back Cover:
“I DO NOT BELIEVE THAT ANY AMOUNT OF MARKET RESEARCH COULD HAVE TOLD US THAT THE SONY WALKMAN WOULD BE SUCCESSFUL”
Co-founded forty years ago by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita its outspoken chairman.
In compelling detail, his autobiography charts the growth of his deliberately innovative company, from the initial attempts to make a tape recorder (Morita cut yards and yards of paper tape and painted its surface with paintbrushes used for calligraphy) to the phenomenal sales of the Sony Walkman.
Known around the world for his exceptional vision and intuitive ability, Akio Morita is one of the top businessmen of our time. This book shows why.
“Packed with shrewd advice on the philosophy of management”
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Descripción HarperCollins, 1994. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Nº de ref. de la librería ABE_book_new_0006383424