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1 school marketing - the story of the marketing(Chinese Edition)

QUAN LIN CHEN

ISBN 10: 7115218072 / ISBN 13: 9787115218070
Nuevos Condición: New Encuadernación de tapa blanda
Librería: liu xing (JiangSu, JS, China)

Librería en AbeBooks desde: 7 de abril de 2009

Cantidad: 1

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Descripción

Language:Chinese.Paperback. Publisher: People Post Publishing Club Pub. Date :2010-01-01. book form through the story. from market research. product strategy. service strategy. brand strategy. pricing strategy. channel strategy. promotional strategy. advertising strategy. personal selling. marketing and marketing innovation introduced in 11 areas of knowledge of marketing theory. Author of the classic story of each book are accompanied by Comments have knowledge of the back of each chapter li. N° de ref. de la librería K21625

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Detalles bibliográficos

Título: 1 school marketing - the story of the ...

Encuadernación: paperback

Condición del libro:New

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Sinopsis:

Adopting a formal system of classical stories, this book gives a general introduction to marketing theories from the following eleven aspects: market research, product strategy, service strategy, brand strategy, price strategy, channel strategy, promotion strategy, advertising strategy, personal selling, marketing methods, and marketing innovations. Interesting, practical, and informative, it is a useful handbook for readers engaged in marketing.

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