Next: Trends for the Near Future - Tapa dura

A guide to the future of global business from two advertising experts predicts how current technology will change cultures, life, and business, sometimes in unexpected ways, giving advice on how best to use this information. 35,000 first printing. Tour.

"Next is a book for everyone, explaining that what already exists technologically is about to change the way we live, not the day after tomorrow, but tomorrow - and not necessarily the way one would expect."--BOOK JACKET. "A non-fiction armchair journey into the near future, Next breaks down the art of trend-tracking that made Matathia's and Salzman's company - the Brand Futures Group - one of the most sought-after in the world. The authors describe the trends that are both here and on the horizon, offering thoughtful speculations on a variety of probable scenarios in family, love and relationships, office life, leisure, and even religious life, and give advice on how to put this information to the best use in life and work, on how to live prepared for the likely - and posed for the unexpected."--BOOK JACKET.