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Publicado por Pearson Education, Limited, 2001
ISBN 10: 027365182XISBN 13: 9780273651826
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Libro
Condición: As New. 2nd Edition. Used book that is in almost brand-new condition.
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Nuevo desde EUR 85,27
Usado desde EUR 3,85
Encuentre también Tapa blanda
Publicado por PEARSON INDIA, 2015
ISBN 10: 9332557462ISBN 13: 9789332557468
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Libro
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Nuevo desde EUR 24,39
Usado desde EUR 6,54
Encuentre también Tapa blanda
Publicado por Pearson Education (US), United States, Upper Saddle River, 1998
ISBN 10: 0137519834ISBN 13: 9780137519835
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%). The five-part 'wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V). Instructor's Manual (0-13-759598-0). Test Item File (0-13-751991-5). Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0). Summary bullets, case problem debriefs, field problem ideas, teaching hints, and multiple-choice, true/false and short answer questions. OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0). All text figures and tables. Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2). Bullet-point lecture notes and all text figures and tables. European Website Support. PHLIP site (Solomon US 4/e, 1999). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Nuevo desde EUR 43,63
Usado desde EUR 1,42
Encuentre también Tapa blanda
Publicado por Pearson Education Canada, 2013
ISBN 10: 0132161117ISBN 13: 9780132161114
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Libro
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.32.
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Nuevo desde EUR 61,60
Usado desde EUR 7,46
Encuentre también Tapa blanda
Publicado por Pearson Canada, 2016
ISBN 10: 0133958094ISBN 13: 9780133958096
Librería: Zoom Books Company, Lynden, WA, Estados Unidos de America
Libro
Condición: Good. Book is in good condition and may contain underlining or highlighting and minimal wear. The book can also include library labels. May not contain miscellaneous items (toys, dvds, etc). We offer 100% money back guarantee and fast customer support.
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Nuevo desde EUR 65,91
Usado desde EUR 8,55
Encuentre también Tapa blanda
Publicado por Pearson 06/06/2013, 2013
ISBN 10: 0273772724ISBN 13: 9780273772729
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Usado desde EUR 4,04
Publicado por Pearson Canada, Toronto, Canada, Scarborough, 2001
ISBN 10: 0130890596ISBN 13: 9780130890597
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Good. For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Usado desde EUR 3,79
Encuentre también Tapa dura Tapa blanda
Publicado por Financial Times/ Prentice Hall 16/11/2009, 2009
ISBN 10: 027371726XISBN 13: 9780273717263
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Usado desde EUR 4,26
Publicado por Financial Times/ Prentice Hall 14/06/2007, 2007
ISBN 10: 0273714724ISBN 13: 9780273714729
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Usado desde EUR 4,28
Publicado por Pearson, 2016
ISBN 10: 1292116722ISBN 13: 9781292116723
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Paperback. Condición: Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Usado desde EUR 10,36
Publicado por Pearson Education, Limited, 2006
ISBN 10: 0273687522ISBN 13: 9780273687528
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Usado desde EUR 6,32
Publicado por Pearson Canada, 2016
ISBN 10: 0134386183ISBN 13: 9780134386188
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Loose Leaf. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 2.27.
Publicado por Non Renseigné, 1111
Librería: LiBooks, Carling, Francia
Condición: Très bon. Vendeur professionnel avec envoi sous pli à bulles philatélique ! english.
Publicado por Pearson Education Canada, 2004
ISBN 10: 0131218816ISBN 13: 9780131218819
Librería: Russell Books, Victoria, BC, Canada
Libro
Condición: Very Good. No Jacket. No Jacket.
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Usado desde EUR 19,24
Publicado por Pearson Education Canada
ISBN 10: 0137018282ISBN 13: 9780137018284
Librería: Big River Books, Powder Springs, GA, Estados Unidos de America
Libro
Condición: Good. The cover may have some normal wear. The text has no notes or markings. The cover has minimal wear.
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Usado desde EUR 30,08
Publicado por Pearson Canada, 2007
ISBN 10: 0131740407ISBN 13: 9780131740402
Librería: Starx Products, North York, ON, Canada
Libro
Pages and cover are intact. The spine and cover show minimal signs of wear. May have limited notes or highlighting/underlining.
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Nuevo desde EUR 138,59
Usado desde EUR 25,48
Encuentre también Tapa dura
Librería: Antikvariat Faust, Göteborg, Suecia
Prentice Hall, Englewood Cliffs 2006. Third edition. xxv, 701 pp. Paperback. 26x19 cm. Very good condition.
Publicado por Reference Press, 2011
Librería: Vedams eBooks (P) Ltd, New Delhi, India
Contents Introduction I The virtual experience 1 Avatar Auto-ethnographic research in virtual worldsRobert V Kozinets and Richard Kedzior 2 For a better exploration of metaverses as consumer experiencesLeila El Kamel II Consumer behavior in virtual worlds 3 Interaction seeking in second life and implications for consumer behaviorChristian Hinsch and Peter H Bloch 4 I dont know you but I trust you a comparative study of consumer perceptions in real life and virtual worldsJames E Brown and Tracy L Tuten 5 Social interaction with virtual beings the technology relationship interaction model and its agenda for researchKathy Keeling Debbie Keeling Antonella de Angeli and Peter McGoldrick 6 Personalized avatar a new way to improve communication and e-serviceDavid Crete Anik St-Onge Aurelie Merle Nicolas Arsenault and Jacques Nantel 7 The sacred and the profane in online gaming a netnographic inquiry of Chinese gamesJeff Wang Xin Zhao and Gary J Bamossy III Avatar creation and appearance 8 Finding Mii virtual social identity and the young consumerJ Alison Bryant and Anna Akerman 9 Me myself and my avatar the effects of avatars on SNW social networking users attitudes toward a website and its ad contentYoujeong Kim and S Shyam Sundar IV Person perceptions in virtual worlds 10 Effects of ethnic identity and ethnic ambiguous agents on consumer response to websitesOsei Appiah and troy Elias 11 Ethnic matching an examination of ethnic morphing in advertisingYuliya Lutchyn Brittany RL Duff Ronald J Faber Soyoen Cho and Jisu Huh 12 Mirror Mirror on the web understanding thin-slice judgements of avatarsMelissa G Bublitz craig C Claybaugh and Laura A Peracchio Name Index Subject Index The creation and expression of identity or of multiple identities in immersive environments is rapidly transforming consumer behavior The largest social networking site second life and the gaming oriented site World Warcraft have tens of millions of registered users Increasingly RL real life companies including GM Dell Sony IBM wells Fargo are staking their claim to computer mediated environments CMEs such as second life There com and Entropia Universe Corporate Americas transition to the virtual world is an attempt to reach and entice the growing flood of consumers occupying these virtual worldsDespite this huge potential experts know very little about the best way to talk to consumers in these online environments How will established research findings from the offline world transfer to CMEs Thats where Virtual Social Identity and Consumer Behaviour comes in With cutting edge research on the scope and impact of CMEs-where they are and where they are going There is no better source for understanding the impact of virtual social identities on consumers consumer behaviour and electronics commerce jacket 230 pp.
Publicado por Pearson Education, 2019
ISBN 10: 1292245425ISBN 13: 9781292245423
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Nuevo desde EUR 78,50
Usado desde EUR 49,16
Encuentre también Tapa blanda
Publicado por Pearson Education Canada, 2010
ISBN 10: 0131384325ISBN 13: 9780131384323
Librería: Starx Products, North York, ON, Canada
Libro
The pages do not have any notes or highlighting/underlining. Cover may have minimal signs of wear. May not include access codes or DVD/CD.
Publicado por Ft Pr, 2007
ISBN 10: 1405873248ISBN 13: 9781405873246
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Like New. Used - Like New. This is a brand new book! Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Publicado por Prentice-Hall, 2005
ISBN 10: 1405836466ISBN 13: 9781405836463
Librería: Books Puddle, New York, NY, Estados Unidos de America
Libro
Condición: New. 2nd Edition.
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Nuevo desde EUR 127,14
Publicado por Pearson Canada, 1998
ISBN 10: 0137587074ISBN 13: 9780137587070
Librería: dsmbooks, Liverpool, Reino Unido
Libro
hardcover. Condición: Very Good. Very Good. book.
Publicado por PEARSON EDUCACION, 2003
ISBN 10: 013081122XISBN 13: 9780130811226
Librería: Iridium_Books, DH, SE, España
Libro
Condición: Muy Bueno / Very Good.
Publicado por PEARSON EDUCACION
ISBN 10: 0131406620ISBN 13: 9780131406629
Librería: Iridium_Books, DH, SE, España
Libro
Condición: Muy Bueno / Very Good.