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Social Media Metrics Secrets
Publicado por Wiley India, 2011
ISBN 10: 8126532777ISBN 13: 9788126532773
Libro
International Edition. Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working With Social Media Metrics Secrets you can Expert John Lovett taps into his years of training and experience to reveal tips tricks and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators and assessing the business value of social media Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metricsWhen you open this book youll feel as though youre sitting down with an expert who is disclosing rare information about social media metrics Expert John Lovett taps into his years of training and experience to reveal insider tips strategies and secrets for navigating the complex ecosystem of social media metrics Examples of first-hand case studies demonstrate how to apply measurement to evaluate the impact of social media channels and additional material shows you how to optimize social media programs based on the results of Social Analytics 384 pp.
