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Successful Affiliate Marketing for Merchants

Collins, Shawn; Fiore, Frank

Editorial: Que Publishing, 2001
ISBN 10: 0789725258 / ISBN 13: 9780789725257
Nuevos / Soft cover / Cantidad: > 20
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)
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Título: Successful Affiliate Marketing for Merchants

Editorial: Que Publishing

Año de publicación: 2001

Encuadernación: Soft cover

Condición del libro: New


Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780789725257

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If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result ? the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

Biografía del autor:

Shawn Collins is the manager of the affiliate program, which he launched in March 2000. Prior to joining ClubMom, Shawn served as the Affiliate Manager for, as well as the Senior Marketing Analyst for His bi-weekly columns on affiliate marketing appear on, and he has been the guest columnist for a number of online and offline publications, including SAM Magazine.

Additionally, Shawn founded the United States Affiliate Manager Coalition, a professional organization of affiliate marketers, as well as co-funding Affiliate Metrix, Inc., a research, analysis, and benchmarking initiative for the affiliate marketing industry. Shawn co-founded the Affiliate Webinar, an online conference for affiliates and affiliate managers, with

Frank Fiore has been involved with e-commerce from its inception and knows it from both the consumer and merchant side of the equation. He is an established e-commerce expert and author of three books on e-commerce entitled "e-Marketing Strategies", "The Complete Idiot's Guide to Starting an Online Business" and "Dr. Livingstone's Online Shopping Safari Guidebook." He is the Online Shopping Guide for and President of Concurrent Commerce Technologies, an Internet applications service provider specializing in dynamically price-enabling products and services on the Net.

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Librería: Palexbooks
Dirección: Sanford, NC, Estados Unidos de America

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Descripción de la librería: Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.