Imagen del editor
Título: Strategic Value Innovation
Editorial: Executive Learning Systems, Inc.
Condición del libro: Good
Light shelf wear and minimal interior marks. N° de ref. de la librería G0975928945I3N00
Sinopsis: Strategic Value Innovation provides a detailed explanation as to why companies like Apple and Starbucks are continuously creating products and services that easily outsell those of their competitors. It's what author, Speaker, and Management Coach Carlos Dias calls "Divergent Strategic Thinking." This kind of thinking, says Dias, is the cornerstone of creating true value - value that results in increased sales at higher profit margins. Any manager, consultant, coach, or educator who wants to succeed in an increasingly chaotic and unpredictable world will benefit from reading this book.
Reseña del editor: This, his third book overall, is the culmination of over 30 years experience leading, running, and consulting with companies internationally. Carlos Dias is an avid learner, always looking for the best approach to today's problems instead of relying on formulaic solutions that solve yesterday's issues.
Strategic Value Innovation is a well-written course book on Strategic Thinking. It contains ideas, yes. But, more importantly, Dias painstakingly reveals his time-tested approach to creating an edge in business today. Dias makes a point of showing how any company can avoid the deadly practice of strategic myopia, where they rely too much on past successes.
This book is a must-read for any CEO or executive who wants to keep his or her job and bring wealth to their company.
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Librería en AbeBooks desde: 24 de marzo de 2009
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