Imagen del editor
Título: Services Marketing: People, Technology, ...
Editorial: Prentice Hall
Año de publicación: 2014
Condición del libro: New
Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780134123905
Sinopsis: The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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