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New Directions In Critical Marketing Studies ( 4 Vol. Set)

ISBN 10: 1446273261 / ISBN 13: 9781446273265
Usado / Hardcover / Cantidad: 1
Librería: LIMEROCK BOOKS INC. (NEW CANAAN, CT, Estados Unidos de America)
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Título: New Directions In Critical Marketing Studies...

Encuadernación: Hardcover

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Sinopsis: This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain.

The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.

Volume One: Critical Marketing and Critiques of Marketing

Volume Two: Conceptual and Ethical Critiques

Volume Three: Power, Resistance and Marketplace Boundaries

Volume Four: The Structuring of Marketing and Consumer Practice

Biografía del autor: I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.  

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Dirección: NEW CANAAN, CT, Estados Unidos de America

Librería en AbeBooks desde: 16 de abril de 2012
Valoración librería: Valoración 5 estrellas

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