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Neumeier, Marty

Editorial: New Riders, 2009
ISBN 10: 032166048X / ISBN 13: 9780321660480
Nuevos / Soft cover / Cantidad: > 20
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)
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Título: Marty Neumeier's INNOVATION TOOLKIT

Editorial: New Riders

Año de publicación: 2009

Encuadernación: Soft cover

Condición del libro: New


Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780321660480

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Valoración del libro brindada por GoodReads:
3,86 valoración promedio
(7 valoraciones)

Sinopsis: This is a bundle containing both Marty Neumeier's book, The Designful Company, and his Innovation Workshop DVD.

In his bestselling book The Designful Company (0321580060) Marty Neumeier introduces the management concept of nonstop innovation. "If you want to innovate," he says, "you've got to design. And if you want to innovate continuously, you need a culture of innovation." Whether the reader is a CEO of a global firm or the newest employee in a startup, the principles in these pages will help readers master powerful currents of change. The book includes: a new definition of design; how design thinking is different; what is good design?; and the sixteen levers of change.

The 45-minute DVD video (0321636937) expands to fill a one-day workshop (normally costing $800 per person!). Neumeier presents concepts from his three bestselling "whiteboard" books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give teams the tools needed to thrive in the new economy. The DVD Video includes downloadable exercises to help work through crucial brand and innovation questions. The video covers: a new definition of brand; the three big strategic questions; how to find your "onliness"; and applying the levers of change.
Format details for the video: This is a video DVD. Run time: 47 minutes. Languages: English. Closed Captioned in English.

Biografía del autor: Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

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Librería: Palexbooks
Dirección: Sanford, NC, Estados Unidos de America

Librería en AbeBooks desde: 4 de enero de 2012
Valoración librería: Valoración 4 estrellas

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Descripción de la librería: Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.