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Sinopsis: Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs.
Biografía del autor: Dr. Kathleen R. Allen is the author of more than fifteen books in the field of entrepreneurship and technology commercialization. As a professor of entrepreneurship and the Director of the Marshall Center for Technology Commercialization at the University of Southern California, which she co-founded, Allen works with scientists and engineers to help them identify markets and applications for their technologies and to prepare them to seek funding. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development and investment, and two technology-based businesses. She is also director of a NYSE company. As co-founder and CEO of N2TEC Institute, a nonprofit organization, she is advising universities and state government entities in the northern plains states on the commercialization of energy technologies and medical devices, and assisting them in the development of commercialization teams to drive the launch of new technology ventures. Allen also serves as entrepreneur-in-residence at a major aerospace company working to develop commercial applications for space technology. Allen holds a PhD with a focus in entrepreneurship, an MBA, and an MA in Romance languages; as well as a degree in music.
Condición del libro: New
Descripción Houghton Mifflin Company, 2007. Estado de conservación: Good. 2nd Edition. N/A. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP3036761
Descripción Houghton Mifflin Company, 2007. Estado de conservación: Very Good. 2nd Edition. N/A. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP2395308
Descripción Estado de conservación: Good. Cover has some rubbing and edge wear. All items ship Mon-Fri. Nº de ref. de la librería 2Y680G0043AB
Descripción South-Western College Pub. Estado de conservación: Good. Used - Good Hardcover. TEXTBOOK ONLY! 2nd Edition May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days. Nº de ref. de la librería UNT-197-953
Descripción South-Western College Pub. Estado de conservación: Acceptable. Used - Acceptable Hardcover. TEXTBOOK ONLY! BINDING DAMAGED! 2nd Edition Not perfect, but still usable for class. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days. Nº de ref. de la librería UNT-201-048
Descripción South-Western College Pub, 2006. Hardcover. Estado de conservación: Used: Good. Nº de ref. de la librería SONG0618705090
Descripción Cengage Learning, 2006. Estado de conservación: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Preliminary Contents I. The Role of Entrepreneurs and Small Business 1. Entrepreneurs and Small-Business Management 2. Entrepreneurial Strategy and Business Ethics II. Paths to Business Ownership 3. Starting a Business 4. Acquiring a Business 5. Stepping into the Family Business 6. Launching a High Technology Venture 7. Choosing a Legal Form III. Planning and Organizing the Business 8. Developing the Business Plan 9. Creating a Management Team 10. Preparing a Human Resources Plan IV. Marketing for Growth 11. Conducting Market Research in a Global Environment 12. Distribution Channels and Pricing 13. Designing a Marketing Plan from Start-Up through Growth V. Business Process Management 14. Designing the Business 15. Managing Operations VI. Financial Planning 16. Cash Planning and Financial Statement Analysis 17. Managing and Evaluating Business Performance 18. Financing Growth VII. Planning for Change 19. Managing Risk 20. Harvesting the Business. Nº de ref. de la librería ABE_book_usedgood_0618705090
Descripción Hardcover. Estado de conservación: Good. Used book in GOOD condition. Good enough to read. Binding in GOOD shape with no missing pages. Cover has visible wear. Markings, writings and highligtings inside the book. Text ONLY. Does NOT include accessories such as CD, DVD, access code etc. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 0618705090GOA
Descripción South-Western College Pub, 2006. Hardcover. Estado de conservación: New. New. There is a slight shelf or time wear. Otherwise new.We Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!. Nº de ref. de la librería 33076952t
Descripción Estado de conservación: Good. Growing and Managing a Small Business: An Entrepreneurial Perspective. Nº de ref. de la librería SKU0024511