Imagen del editor
Título: GameChanger Manifesto
Condición del libro: Good
Light shelf wear and minimal interior marks. N° de ref. de la librería G1105576264I3N00
Sinopsis: The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You don't need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.
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Librería en AbeBooks desde: 24 de marzo de 2009
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