How to Realize the Potential of Business Customer Communities: A case study fo a leading-edge pharmaceutical company - Tapa blanda
Reseña del editor:
In the past the core of business-to-business marketing was to create and transfer information about products and services to customers. Today, as a result of the Internet revolution, this information is becoming commonly available. Due to information transparency, traditional linear marketing and sales approaches - focused on transferring information to customers - are reaching their limits. In his thesis, Dr. Pablo Erat argues that organizations in the business-to-business sector can profit from a customer marketing and service approach that is based on the enabling of customer communities. Based on an in-depth case study, he identifies four major challenge areas and demonstrates how these can be addressed in order to create well functioning communities and improve the sales performance.
Biografía del autor:
Dr. Pablo has spent more than a decade helping leading corporations develop and implement innovative strategies. On this journey, he co-founded the strategy consulting firm Executive Insight and the software company DocsLogic. Pablo regularly delivers speeches and workshops on strategic management for educational and business communities.
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- EditorialSuedwestdeutscher Verlag fuer Hochschulschriften
- Año de publicación2009
- ISBN 10 3838105117
- ISBN 13 9783838105116
- EncuadernaciónTapa blanda
- Número de páginas200
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How to Realize the Potential of Business Customer Communities: A case study fo a leading-edge pharmaceutical company
Publicado por
Suedwestdeutscher Verlag fuer Hochschulschriften
(2009)
ISBN 10: 3838105117
ISBN 13: 9783838105116
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How to Realize the Potential of Business Customer Communities
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ISBN 10: 3838105117
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Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the past the core of business-to-business marketing was to create and transfer information about products and services to customers. Today, as a result of the Internet revolution, this information is becoming commonly available. Due to information transparency, traditional linear marketing and sales approaches - focused on transferring information to customers - are reaching their limits. In his thesis, Dr. Pablo Erat argues that organizations in the business-to-business sector can profit from a customer marketing and service approach that is based on the enabling of customer communities. Based on an in-depth case study, he identifies four major challenge areas and demonstrates how these can be addressed in order to create well functioning communities and improve the sales performance. 200 pp. Deutsch. Nº de ref. del artículo: 9783838105116
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How to Realize the Potential of Business Customer Communities
Publicado por
Südwestdeutscher Verlag für Hochschulschriften
(2009)
ISBN 10: 3838105117
ISBN 13: 9783838105116
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How to Realize the Potential of Business Customer Communities
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Sudwestdeutscher Verlag fur Hochschulschrifte 2009-03
(2009)
ISBN 10: 3838105117
ISBN 13: 9783838105116
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How to Realize the Potential of Business Customer Communities : A case study fo a leading-edge pharmaceutical company
Publicado por
Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG
(2009)
ISBN 10: 3838105117
ISBN 13: 9783838105116
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Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the past the core of business-to-business marketing was to create and transfer information about products and services to customers. Today, as a result of the Internet revolution, this information is becoming commonly available. Due to information transparency, traditional linear marketing and sales approaches - focused on transferring information to customers - are reaching their limits. In his thesis, Dr. Pablo Erat argues that organizations in the business-to-business sector can profit from a customer marketing and service approach that is based on the enabling of customer communities. Based on an in-depth case study, he identifies four major challenge areas and demonstrates how these can be addressed in order to create well functioning communities and improve the sales performance. Nº de ref. del artículo: 9783838105116
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How to Realize the Potential of Business Customer Communities A case study fo a leadingedge pharmaceutical company
Publicado por
Suedwestdeutscher Verlag fuer Hochschulschriften
(2009)
ISBN 10: 3838105117
ISBN 13: 9783838105116
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How to Realize the Potential of Business Customer Communities A case study fo a leadingedge pharmaceutical company
Publicado por
Suedwestdeutscher Verlag fuer Hochschulschriften
(2009)
ISBN 10: 3838105117
ISBN 13: 9783838105116
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How to Realize the Potential of Business CustomerCommunities
Publicado por
Südwestdeutscher Verlag für Hochschulschriften
(2015)
ISBN 10: 3838105117
ISBN 13: 9783838105116
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Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. In the past the core of business-to-business marketing was to create and transfer information about products and services to customers. Today, as a result of the Internet revolution, this information is becoming commonly available. Due to information transp. Nº de ref. del artículo: 5404900
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