Strategy Making in a Crisis: From Analysis to Imagination - Tapa dura
Book by Michael Gibbert
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`Michael Gibbert presents a thoughtful theoretical framework allowing readers to critically think about imaginations related to strategy making. His research is based on a highly complex case and diversified context allowing us to understand the use of different theories in an integrated way.' -- Gilbert Probst, World Economic Forum, Geneva, Switzerland `Putting imagination center stage in strategy making is a long overdue perspective, one that can renew the field. Michael Gibbert makes an important contribution through this integrative framing.' -- Yves Doz, INSEAD, France `If you can't imagine the future of your company, how are you supposed to shape it? This book helps appreciate and execute imaginative strategy making.' -- Martin Hoegl, WHU Otto Beisheim Graduate School of Management, Germany
Reseña del editor:
Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis. In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology.
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- EditorialEdward Elgar Publishing Ltd
- Año de publicación2010
- ISBN 10 1848442408
- ISBN 13 9781848442405
- EncuadernaciónTapa dura
- Número de páginas240
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Strategy Making in a Crisis: From Analysis to Imagination
Publicado por
Edward Elgar Publishing
(2010)
ISBN 10: 1848442408
ISBN 13: 9781848442405
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Descripción Hardcover. Condición: New. SHIPS FAST FROM USA: SHRINK-WRAPPED: Strategy Making in a Crisis: From Analysis to Imagination HC 2010 Strategy Making in a Crisis: From Analysis to Imagination by Michael Gibbert (Author) OUR REFERENCE: VLA5-SK-HC-1848442408-1P5-2010-B5 DESCRIPTION `Michael Gibbert presents a thoughtful theoretical framework allowing readers to critically think about imaginations related to strategy making. His research is based on a highly complex case and diversified context allowing us to understand the use of different theories in an integrated way.' - Gilbert Probst, World Economic Forum, Geneva, Switzerland `Putting imagination center stage in strategy making is a long overdue perspective, one that can renew the field. Michael Gibbert makes an important contribution through this integrative framing.' - Yves Doz, INSEAD, France `If you can't imagine the future of your company, how are you supposed to shape it? This book helps appreciate and execute imaginative strategy making.' - Martin Hoegl, WHU Otto Beisheim Graduate School of Management, Germany Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis. In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology. Review 'Michael Gibbert presents a thoughtful theoretical framework allowing readers to critically think about imaginations related to strategy-making. His research is based on a highly complex case and diversified context allowing us to understand the use of different theories in an integrated way.' - Gilbert Probst, World Economic Forum, Geneva, Switzerland 'Putting imagination center stage in strategy making is a long overdue perspective, one that can renew the field. Michael Gibbert makes an important contribution through this integrative framing.' - Yves Doz, INSEAD, France 'If you can't imagine the future of your company, how are you supposed to shape it? This book helps appreciate and execute imaginative strategy making.' - Martin Hoegl, WHU Otto Beisheim Graduate School of Management, Germany --Martin Hoegl, WHU Otto Beisheim Graduate School of Management, Germany About the Author Michael Gibbert, Professor of Marketing, University of Lugano, Italy Product details Publisher ‏ : ‎ Edward Elgar Publishing (May 31, 2010) Language ‏ : ‎ English Hardcover ‏ : ‎ 240 pages ISBN-10 ‏ : ‎ 1848442408 ISBN-13 ‏ : ‎ 978-1848442405. Nº de ref. del artículo: VLA-BCA-HC-1848442408-B5
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Strategy Making in a Crisis : From Analysis to Imagination
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(2010)
ISBN 10: 1848442408
ISBN 13: 9781848442405
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Strategy Making in a Crisis From Analysis to Imagination
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Strategy Making in a Crisis: From Analysis to Imagination
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(2010)
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ISBN 13: 9781848442405
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Strategy Making in a Crisis
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Strategy Making in a Crisis: From Analysis to Imagination
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ISBN 13: 9781848442405
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Strategy Making in a Crisis From Analysis to Imagination
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(2010)
ISBN 10: 1848442408
ISBN 13: 9781848442405
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Strategy Making in a Crisis : From Analysis to Imagination
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Edward Elgar Publishing
(2010)
ISBN 10: 1848442408
ISBN 13: 9781848442405
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Strategy Making in a Crisis: From Analysis to Imagination
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Edward Elgar Publishing
(2010)
ISBN 10: 1848442408
ISBN 13: 9781848442405
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Strategy Making in a Crisis: From Analysis to Imagination
Publicado por
Edward Elgar Publishing Ltd
(2010)
ISBN 10: 1848442408
ISBN 13: 9781848442405
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