Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others - Tapa blanda

Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else.

In Borrowing Brilliance, David Kord Murray explains exactly how you can do the same. He demonstrates conclusively that new business ideas are simply combinations of existing ideas and then sets out to show how you can solve current problems and create new opportunities by learning where to look for ideas and answers. In the process, he takes you through a simple six-step programme that will help you not only create the right mindset to innovate, but test the ideas you come up with, and implement them successfully. His reassuring message throughout is that since brilliance can be borrowed, it lies within the reach of us all.

All great business ideas come from visionary geniuses. Right? Wrong!

In fact most major breakthroughs and innovations happen when people take an existing idea and build on it, and in Borrowing Brilliance David Kord Murray shows exactly how it's done. A successful businessman and entrepreneur himself, he has evolved a unique and highly practical system both for tackling existing problems and coming up with fresh thinking, whether it's improving a faltering system or developing a completely new product.

Here he takes you from those early stages when you're trying to crystallise what it is you want or need to do, through the development phase to that final point when you road test your idea and iron out any weaknesses. He shows you precisely where to look for ideas already in circulation that may help you and then explains how you can give them that 'twist' that will make them your own. And he draws on everything from the Sony Walkman to Star Wars to demonstrate how some of the great entrepreneurs and visionaries of our time have made major breakthroughs by knowing where and how to borrow.

The result is a book that is both reassuring and inspirational, and that conclusively shows anyone can train themselves to solve problems and create new ideas.