Buyology: How Everything We Believe About Why We Buy is Wrong - Tapa blanda
Buyology: editado por Cornerstone
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas:
"Be prepared to have your cherished beliefs overturned." (Spectator Business)
"Read this book and take back control of your rational mind." (New Scientist)
"His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave" (Velocity)
Reseña del editor:
"Read this book and take back control of your rational mind." (New Scientist)
"His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave" (Velocity)
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.
These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialRandom House Business
- Año de publicación2009
- ISBN 10 1847940137
- ISBN 13 9781847940131
- EncuadernaciónTapa blanda
- Número de páginas272
- Valoración
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Buyology
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Buyology : How Everything We Believe About Why We Buy Is Wrong
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Random House Business
(2009)
ISBN 10: 1847940137
ISBN 13: 9781847940131
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Buyology (Paperback)
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(2009)
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Descripción Paperback. Condición: new. Paperback. The New York Times best-seller on how we really make buying decisions, now in mass market paperback for the first timeMost anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781847940131
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Descripción Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. Nº de ref. del artículo: B9781847940131
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Random House Business
(2009)
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ISBN 13: 9781847940131
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