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Descripción Paperback. Condición: new. Paperback. Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781847398352
Descripción Condición: New. pp. 368 Index. Nº de ref. del artículo: 26625085
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9781847398352
Descripción Condición: New. pp. 368. Nº de ref. del artículo: 8271458
Descripción Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands. Nº de ref. del artículo: B9781847398352
Descripción Paperback. Condición: Brand New. 368 pages. 7.87x5.12x1.02 inches. In Stock. Nº de ref. del artículo: __1847398359
Descripción Paperback. Condición: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. del artículo: 9781847398352-GDR
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Descripción Condición: New. 2009. UK ed. Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256. . . . . . Nº de ref. del artículo: V9781847398352