Reseña del editor:
In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution. The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies.
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- EditorialCapstone Publishing Ltd
- Año de publicación2000
- ISBN 10 1841120936
- ISBN 13 9781841120935
- EncuadernaciónTapa blanda
- Número de páginas256
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Valoración
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3,55
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