Reseña del editor:
An explosion of heartbreaking and inspirational words, from the mind of a self-confessed insomniac, that will make even the most ardent, cynical critic of poetry fall in love with the often scoffed at literary genre. A roller coaster ride of emotional honesty, sexual frustration and painful memories that somehow manages to work in the themes of physics and mathematics, just to prove that nothing is off-limits. This book throws the poetry rule book out the window on page 1 and never looks back and it's just what you'd expect when you expect the unexpected.
Biografía del autor:
Erik Peterson, Vice President of Strategic Consulting, Corporate Visions, helps companies and salespeople around the world win at the three-foot level when they re sitting across the table from their most important prospects. Companies such as GE, AmerisourceBergen, and Oracle have sought his help to create their simple, differentiated, and memorable story. Peterson has delivered consulting, keynotes, and messaging skills workshops to more than 10,000 salespeople in 13 countries, and he leads a team that s delivered this work in 56 countries around the world.
Tim Riesterer, Chief Marketing Officer and Senior Vice President of Products and Consulting, Corporate Visions, is a recognized thought leader and practitioner in the area of marketing and sales messaging. His first book, "Customer Message Management", focused on increasing a marketing department s impact on selling by providing customer-relevant, salesready messaging and tools that salespeople will actually use. Now, he s turned his attention to salespeople themselves and what actually happens when they are in front of the customer with their lips moving.
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