Reseña del editor:
Where Do Entrepreneurs Come From? Entrepreneurs are ordinary people, with a spirit of creativity. These people create commerce. When they are successful, they create JOBS. Every living person on this planet has the fibers of creativity, just like we all have muscle fibers. Every person on this planet has the capacity to be an entrepreneur. When we exercise our muscles, we get stronger, and if we don't, our muscles get weak, and atrophy. The same concept applies to our "business creation muscles." When we train our minds to create value, for the benefit of mankind, we become stronger entrepreneurs. When we fail to train our "business fibers," business stagnates, fewer jobs are created, and eventually, companies fold, and unemployment soars. At the time of this writing, most entrepreneurs emerge as a societal "aberration," because their Spirit is so strong, they are driven by clear purpose, a willingness to learn "whatever it takes", and overcome all environmental and psychological barriers. The thesis of this book is: In order to have a thriving capitalism tomorrow, we, as a nation, have an on-going vested interest in nurturing entrepreneurs today. The book is divided into 3 major sections. Section 1) Moving Our "Economic Mentality" From Employer-Reliance To Self-Reliance Section 2) Eliminating "Spirit Killers" & Replace Them With "Spirit Builders" Section 3) Prayerful Meditation To Build Your Personal Spirit, and Create The Conditions For Miracles To Manifest in Your Business This book is a unique approach to job creation. It is NOT about tax codes, economic policy, or regulations. It is about nurturing entrepreneurs at the grass roots level. This book will remind you that if you want a "dream job," you will need to create it for yourself. No one else is going to do it for you. If you own a business, if you want to start a business, or you are interested in education reform, you will find this book thought-provoking, insightful, and uniquely valuable.
Biografía del autor:
Joe Nicassio is America's leading expert at troubleshooting business problems. He has successfully coached hundreds of entrepreneurs get more customers, to pay them more money, more often, the fastest, most cost effective ways possible. Joe started his career immersed in technology, working for Corporate America, at companies such as Sanyo Electric, and Eastman Kodak. After launching his own technology businesses, he experienced success, followed by major setbacks during the "dot com bubble." Joe developed an obsessive quest for the truth of what works in business, so that he would never fail again. After attending a seminar with marketing genius Jay Abraham, Joe bartered his way into more seminars, by transcribing decades of "Marketing Think Tank" recordings for Jay. Joe Nicassio is a "Phoenix", transcending cultural "technology worship." He realized that business is not just about technology, but it's about people. Technology is merely a means to an end. Joe wrote the business plan and marketing plan that successfully launched the design, engineering, manufacturing, packaging, merchandising, distribution, and initial promotion of a new product, the Pit Stop Portable Urinal System, from concept to fruition. (http://PitStopInfo.com) Joe is trained as a Master Practitioner in Neuro-Linguistic Programming (NLP), and has had the opportunity and good fortune to personally be mentored by America's finest marketing practitioners, including Jay Abraham, Michael Levine, Jim Rohn, Tom Hopkins, Dan Kennedy, Joe Sugarman, and many others. Joe has taken all that he has learned from these masters, and combined the best of the best wisdom into his own distinctive style of marketing. Joe's results-oriented sales copy earned him the distinction of The "Very Best" Copywriter in LA, as named by the Levine Communications Office. Joe is President of RapidResultsMarketing.com, a marketing consultancy. He is a Past Area Governor for
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