Startup Upstart: The Evolution of Idea into Company - Tapa blanda

In his second book, serial entrepreneur and startup enthusiast David Cummings brings you his take on the ups and downs of starting your own business. From his modest beginnings building his first business out of his Duke dorm room to his status today as the founder and CEO of several successful web-based companies, David has amassed a wealth of lessons learned and helpful advice for the would-be entrepreneur.He shares his insight here in the hopes that his intimate understanding of the trajectory of startups will help other budding entrepreneurs launch their own startups successfully.Find out how doing more with less keeps your startup lean and competitive. Learn the benefits of being an upstart in the tradition-bound world of business. Hear why the alternative to raising venture capital -- bootstrapping -- is not only a real possibility, but could be the most beneficial path for your new startup to take.Edited by Jennifer Betowt. Illustrations by Mary Betowt.

David Cummings has been an entrepreneur and business and technology enthusiast for over ten years. In 2001 he founded Hannon Hill Corporation, now an Inc. 500 company and a leading provider of web content management solutions for the higher education and government industry verticals. He has since started four more companies: Pardot, a marketing automation SaaS provider; Clickscape, a technology-driven real estate agency; Rigor, a web performance toolset; and SalesLoft, makers of sales intelligence software. Pardot was named the fastest growing technology company in Atlanta in 2010 by the Atlanta Business Chronicle. David has lectured on startups and technology at Duke University, Emory University, and the Georgia Institute of Technology. He has also presented at the Silicon Valley Web Guild, Advanced Technology Development Center, and the Technology Association of Georgia. He serves on the board of the Atlanta chapter of Entrepreneurs' Organization and also on the board of Venture Atlanta. A native of Tallahassee, Florida, David earned a Bachelor of Science degree in economics from Duke University and studied at the London School of Economics. David co-authored his first book, Think Outside the Inbox: The B2B Marketing Automation Guide, with Pardot COO Adam Blitzer.