Corporate Entrepreneurship: Building an Entrepreneurial Organisation - Tapa blanda

"Paul Burns' "Corporate Entrepreneurship" combines an outstanding command of theory and a deep appreciation of managerial practice. The book covers the major challenges managers face in building and maintaining entrepreneurial organizations that are capable of change and innovation. Well written and well grounded in today's market realities, the book presents a lively discussion of effective ways to transform stagnant organizations into entrepreneurial entities that welcome and thrive on change. I am especially impressed with the diversity of the industries and companies covered in the book, the managerial skills analyzed and the wealth of practical guidance Burns offers today's managers. I compliment Burns on a wonderful and most helpful book."--Shaker A Zahra, Paul T Babson Distinguished Professor of Entrepreneurship Babson College "Paul Burns' "Corporate Entrepreneurship combines an outstanding command of theory and a deep appreciation of managerial practice. The book covers the major challenges managers face in building and maintaining entrepreneurial organizations that are capable of change and innovation. Well written and well grounded in today's market realities, the book presents a lively discussion of effective ways to transform stagnant organizations into entrepreneurial entities that welcome and thrive on change. I am especially impressed with the diversity of the industries and companies covered in the book, the managerial skills analyzed and the wealth of practical guidance Burns offers today's managers. I compliment Burns on a wonderful and most helpful book."--Shaker A Zahra, Paul T Babson Distinguished Professor of Entrepreneurship Babson College

Continual change, rapid technological development and economic uncertainty are terms we are familiar with in today's business environment. Existing organizations need to adapt quickly to avoid being overtaken by new rapid growth ventures. The secret to sustainable competitive advantage for large organizations is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, speedy, creative, innovative and opportunistic. Today's managers need to act in an entrepreneurial manner, and this text gives them the tools to do so.