'The book is an important tool for academics and practitioners who wish to develop an understanding of marketing as practised by firms within an international context.' - Journal of International Marketing and Marketing Research
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Descripción Soft Cover. Condición: new. This item is printed on demand. Nº de ref. del artículo: 9781349431342
Descripción Condición: New. Editor(s): Kitchen, P. Num Pages: 221 pages, biography. BIC Classification: CB; KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2003. Softcover reprint of the original 1st ed. 2003. Paperback. . . . . Nº de ref. del artículo: V9781349431342
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Mar2411530080234
Descripción Condición: New. Editor(s): Kitchen, P. Num Pages: 221 pages, biography. BIC Classification: CB; KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2003. Softcover reprint of the original 1st ed. 2003. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9781349431342
Descripción PF. Condición: New. Nº de ref. del artículo: 6666-IUK-9781349431342
Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture. 202 pp. Englisch. Nº de ref. del artículo: 9781349431342
Descripción Condición: New. Nº de ref. del artículo: 458465051
Descripción Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture. Nº de ref. del artículo: 9781349431342
Descripción Paperback. Condición: Brand New. 202 pages. 8.50x5.51x0.51 inches. In Stock. Nº de ref. del artículo: x-1349431346
Descripción Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Nº de ref. del artículo: C9781349431342