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Descripción Paperback. Condición: new. Paperback. Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for todays markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781292354996
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Descripción Condición: New. Nº de ref. del artículo: 41473133-n
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Descripción Condición: New. Buy with confidence! Book is in new, never-used condition 2.28. Nº de ref. del artículo: bk1292354992xvz189zvxnew
Descripción Condición: New. New! This book is in the same immaculate condition as when it was published 2.28. Nº de ref. del artículo: 353-1292354992-new
Descripción Soft Cover. Condición: new. Nº de ref. del artículo: 9781292354996
Descripción Condición: New. 2020. 3rd Edition. Paperback. . . . . . Nº de ref. del artículo: V9781292354996
Descripción Paperback. Condición: Brand New. 3rd edition. 552 pages. 10.43x7.83x0.83 inches. In Stock. Nº de ref. del artículo: __1292354992