The Routledge Companion to European Business (Routledge Companions in Business, Management and Marketing) - Tapa dura

'Encompassing a diverse range of scholarly perspectives, this timely volume offers a panoptical overview of European Business. It is ideal as a core text for taught postgraduate courses in European Business as well as providing reference material for graduate research students and researchers in International Business' ― Louis Brennan, Professor, Trinity College Dublin, Ireland

'This excellent volume provides one of the most comprehensive treatments of regionalization in European business to date. It offers a single repository on the current state of knowledge and debates as well as future research agendas on Europe as a distinct region. The contributions offer an engaging read by covering different disciplinary fields and multiple perspectives including firm, national and supra-national levels of analysis. This essential reference book speaks to a broad audience of both junior and more seasoned researchers in business as well as management educators in the field. I can warmly recommend it' ― Rebecca Piekkari, Professor, Aalto University, Finland

International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies.

European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly – yet not entirely – mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment.

This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda.

A unique resource, this book provides an essential guide to researchers, research students and scholars of business and the social sciences, as well as the informed business community.