Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive - Tapa dura

"Dale has given us a how-to guide on becoming a modern auto retailer. Every dealer should hold a series of managers meetings to strategically address the issues raised in the book. Like I See It is an insurance policy for every dealer's financial future."
--Mark Rikess, president, The Rikess Group

"This book is a must read for those that want to prepare for, and profit from, the automotive disruption that is ahead."
--Brian Benstock, vice president, Paragon Honda and Paragon Acura

"If you're a student of the car business, you should put Dale Pollak's Like I See It on the office shelf, right next to his Velocity books. If you're not drinking his Kool-Aid now, you will be soon."
--Mike Shaw, president and owner, Mike Shaw Automotive

"The auto industry is fortunate to have a thinker like Dale amongst us. With Like I See It, he uses his enlightened common sense and unconventional thinking to point out opportunities for dealers to improve their businesses today. Dale has a way of knowing what's around the next bend before the rest of us do, and this book provides a glimpse of the future that is both exciting and frightening."
--Alan Haig, founder, Haig Partners

"Being a dealer has never been more challenging. Dale speaks to that reality and not only confronts the uncomfortable truths but also does the more important work of providing solutions. As a dealer advocate, Dale's a precious and valuable resource."
--Steve Germain, president, The Germain Auto Group

"Dale Pollak is uniquely qualified to address the pressing issues in auto retail. His provocative presentation takes on the difficult environment dealers face with real-world solutions that combine technology, process, and drastic policy change. Dale quickly turns readers into 'raving fans' who appreciate his deep retail experience and ability to use technology to move a dealer's focus from art to science."
--Mike Maroone, CEO, Mike Maroone Automotive and former president and COO, AutoNation