The International Business Book - Tapa blanda

Global business is more than a vision of the future; it is a present reality for hundreds of thousands of managers from enterprises great and small. If you are one of them, and travel on business, you know that cross-cultural dealings make great demands on our interpersonal skills. The territory is strange and local habits perplexing. You know that forming good relationships is essential to doing good business, but how are you doing in those relationships? Your messages were strong and clear back at home, but how do they sound in new environments?"The International Business Book" invites you to assess your own attitudes and performances, as a business partner and as a communicator. Packed with case studies, checklists, games and quizzes, the book challenges your assumptions about other cultures and offers practical advice on building positive and productive business relationships. Whether you are heading for a major conference, an international presentation, meetings with new customers, or a hard negotiation, "The International Business Book" will help you perform at your best. "This book is not to be saved up for the plane--read it well beforehand and take time to digest it." -- John Clark, Gillette International"Full of excellent suggestions on how to be more sensitive to the values and cultures of others and how to communicate better in the global marketplace." -- Dr. Martin Posth, Volkswagen AG"This book is both informative and instructive for creative global managers in international communications." -- Toshio Baba Tokyo Consulting Boutique Inc.