E-Healthcare: Harness the Power of Internet e-Commerce and e-Care - Tapa blanda

The empowered, interactive SuperNet woman as well as physicians and pharmaceutical companies are surfing the Web for health-related information and sales. The author of five Best of the Net Online Guide books introduces the e-healthcare revolution in the context of the new e-commerce business mode

e-Healthcare sets the standard for the emerging "consumer focused heal th care delivery paradigm." It blends the latest in consumer-focused s trategy with practical "how-to" tips for using the wealth of available health information. Based on the premise that the internet is a great tool for energizing, communicating, and supporting customers in obtai ning appropriate self care and accessing health care services, the boo k walks you through the strategy, tactics and systems necessary to mee t the needs of today's and tomorrow's health care consumer and patient .