"I read this collection with enormous pleasure. The essays are smart, creative, and original. Writing on matters from TV technology to the history of advertising, and from the early civil rights movement to analogies between Jews and nineteenth-century dandies, the contributors illuminate what turns out to be a very rich and charismatic cultural object. I think that Mad Men, Mad World will make a real splash." - Bruce Robbins, author of Perpetual War: Cosmopolitanism from the Viewpoint of Violence "The essays assembled in this collection pay careful, astute analytical attention to one of American television's most significant contemporary series. Deepening its approach far beyond that of standard appreciations of 'quality TV,' this book illuminates Mad Men's complex, powerful engagement with capitalism, national identity, race, and gender at a time when these categories are so evidently in flux." - Diane Negra, coeditor of Interrogating Postfeminism: Gender and the Politics of Popular Culture "What a treat for me to delve into this work with so much academic and intellectual rigor - I love it!" - Phil Abraham, director, Mad Men "One of the most critically acclaimed and culturally fetishized television shows of the past decade receives an intellectual deconstruction in this collection of academic essays... Throughout the book are intelligent discussions dissecting the central themes addressed in the show, such as masculinity and feminism, identity, and race relations and representations."--Publishers Weekly, January 2013 "The collection is intended for superfans, TV enthusiasts, or people enrolled in undergraduate media-studies courses... The core tension binding these 16 essays is Mad Men's representation of history. Some contributors believe the show instills within its viewers the illusion of moral superiority; others feel it opens a compelling dialogue around history, experience, and interpretation."--Bitch Magazine, Spring 2013 "Mad Men, Mad World's brilliance is that it analyzes storylines and characters from completely unexpected angles... These are deeply considered pieces that truly spark intellectual discussion. It's a mad world, indeed, but this book helps to bring some order to the chaos." - Natalie Papailiou, Shelf Awareness for Readers "The varying perspectives presented make this work useful supplemental reading for television critics, scholars, and researchers interested in deeper analysis of the show's portrayal of 1960s culture." - Kimberley Bugg, Library JournalFrom the Publisher:
Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis. In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Menmeans engaging the show not only as a reflection of the 1960s but also as a commentary on the present day.
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