Críticas:
"'Thoughtful and illuminating' Contemporary Sociology 'An important contribution to the field of education as it is one of the few books that successfully makes the argument as to why (in very concrete terms) educators must pay attention to cultural studies'. Educational Research 'A seminal contribution to our understanding of the role media and popular culture play in the socialization of children and youth...The picture that emerges from the book is alarming and terrifying, but also one that gives us some reason for optimism: terrifying, because it spells out, in considerable detail, the deleterious effects media culture is having upon our children, but hopeful in that it alerts us to the dangers our media poses for children and suggests ways of countering it'. Arthur Asa Berger, author of Bloom's Morning"
Reseña del editor:
America is a corporatized society defined by our culture of consumerism. One of the groups most targeted by corporations is children and youth. TV, movies, radio, video games, toys, books, and fast food are all directed specifically at consumers under 18. By marketing directly to kids, advertisers have produced a "kinderculture." The first edition of Kinderculture: The Corporate Construction of Childhood created a discourse that exposed the lack of understanding, education, and contextualization in this new children's culture. This new edition adds discussions on the icons that shape the values and consciousness of children, including hip hop, Disney, Buffy the Vampire Slayer, Harry Potter, professional wrestling, Nickelodeon, Weekly Reader, video games, Barbie, McDonald's, and the Home Alone movies. Through entertaining and insightful essays, contributors drawn from the fields of cultural studies, communications, and education analyze the profound effects and the pervasive influence of these corporate productions in a style parents, educators, and general readers will welcome. Arguing that the experience of childhood has been, with or without our consent, reshaped into something that is prefabricated, Shirley Steinberg and Joe Kincheloe reveal to readers the impact our prefab, purchasing-obsessed culture has on our children-and on our beliefs about childhood.
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