Designing Messages for Development Communication: An Audience Participation-Based Approach (Communication and Human Values) - Tapa dura

9780803991057: Designing Messages for Development Communication: An Audience Participation-Based Approach (Communication and Human Values)
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212p hardback, pink dustjacket faded to spine, barely visible company library stamp, very good copy, first edition

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Críticas:
`the author has done a very good job of turning development (support) communication `common sense' into `practical academic sense'. She has shown in a practical way that it is not enough only to propound high-sounding academic theories about commonsense-based participatory development communication and then fail to show how they work in real life, as many of us have done and continue to do. The author has married theory to practice by showing media practitioners how it can/has been done.' - Media Development

`It is a solid written and formulated booklet summarizing the contents of all chapters one by one in its summary, concluding that the implementation of the audience participation-based development commnication method depends on whether the media production team is actually charged with communication to promote participation in national transformation.... The book will be of great help to those who work in the field on the facilitating level, training people to be future trainers in the field of development supporting communication.' - Massacommunicatie

Reseña del editor:
This accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers.

Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.

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  • EditorialSAGE Publications Pvt. Ltd
  • Año de publicación1991
  • ISBN 10 0803991053
  • ISBN 13 9780803991057
  • EncuadernaciónTapa dura
  • Número de edición1
  • Número de páginas212

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Otras ediciones populares con el mismo título

9780803991064: Designing Messages for Development Communication: An Audience Participation-Based Approach (Communication and Human Values)

Edición Destacada

ISBN 10:  ISBN 13:  9780803991064
Editorial: SAGE Publications Pvt. Ltd, 1991
Tapa blanda

  • 9788170362517: Designing messages for development communication: An audience participation-based approach (Communication and human values)

    Tapa blanda

  • 9788170362500: Designing Messages for Development Communication

    Sage P..., 1992
    Tapa dura

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