Ideology and Opinions: Studies in Rhetorical Psychology (Loughborough Studies in Communication and Discourse) - Tapa dura

`Billig's argument that the nature, as well as the content, of thought is a cultural product, and thus ideological, is significant and original... Billig's book is well informed and a commendable attempt at a truly social psychology... a valuable contribution to social theory' - Discourse & Society

`In this provocative and wonderfully written book, Billig offers a truly collective approach that challenges social psychologists to move beyond individualistic models of social action. His rhetorical approach has profound implications for sociolinguistics, intergroup relations, and ideology and society' - William A Corsaro, Indiana University

`In this lively collection of essays, Michael Billig demonstrates once again that he is a premier social psychologist and rhetorician' - Herbert W Simons, Temple University

`Consolidates and communicates in one place Billig's views about the role and importance of rhetoric, argumentation and ideology in the study of social psychology' - Choice

Following an elaboration of the theoretical basis and implications of his argument, the author demonstrates how a rhetorical perspective can be applied empirically. He explores the concept of prejudice, argumentation within the family, commonsense opinions about monarchy and the operations of ideology in both the very ordinary lives of the young right-wing and the extra-ordinary `rationalities' of fascist propaganda. The final chapter returns to broader themes of rhetoric and ideology. Billig offers a powerful critique of the current modern and postmodern interest in rhetoric and outlines his alternative vision of the `argumentative society'.