'By the early twentieth century, periodical and newspaper publishing, in terms of net value, was worth vastly more than book publishing and probably had a much greater impact on popular culture. It is therefore important for us to understand popular magazines, and we won't be able to do that until we appreciate them as material objects whose format, content and policy are shaped by technology and the demands of the market. David Reed must have spent months, if not years, analysing the contents of thirty-nine of these magazines, published at some time between 1880 and 1960 ... Thanks to Reed, the links between the disposition of illustrations and the quality of paper are now clear; we can now also appreciate the relationship between technical innovation, sales figures and advertising revenue.' Times Literary Supplement Times Literary SupplementFrom the Publisher:
In this major new study, David Reed analyses the rise of the popular magazine in the context of social, cultural, technological and economic changes of the late nineteenth to mid-twentieth centuries. Lavishly illustrated throughout, his discussion focuses both on the design and content of magazines, and on their marketing and distribution, paying particular attention to developments in print technology, and analysing the impact of both social and commercial trends in publishing.
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Descripción University of Toronto Press, Scholarly Publishing Division, 1997. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0802042147
Descripción University of Toronto Press, Scholarly Publishing Division, 1997. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0802042147
Descripción Univ of Toronto Pr, 1997. Hardcover. Estado de conservación: Brand New. first thus edition. 288 pages. 10.25x7.25x1.25 inches. In Stock. Nº de ref. de la librería 0802042147