Corporate Comeback: The Story of Transformation at National Semiconductor (Jossey-Bass Business & Management Series) - Tapa dura

" Bob Miles has captured a unique perspective on organizational transformation. The details he gives--the phrases, the pain, the passion, the patience, and perserverance--offer a refreshingly different treatment of the change process. Miles makes a compelling case on how to approach such a massive undertaking." ----C.K. Prahald, coauthor of Competing for the Future "A home run! I have read it twice and find it to be very insightful. Chapter One provides a great overview of the corporate transformation process, and Miles's experience is very evident." ----James Noel, vice president, Executive Development, Citibank

This work tells the story of National Semiconductors transformation and serves as a field-tested map for leaders who need to achieve quantum change without exposing organizations to unacceptable risks. The author articulates a framework that has evolved since his early career in developing transformational leaders at Harvard's Business school. He has seen dramatic, successful change before, a key player on Jack Welch's team at General Electric, with Amelio at Rockwell, and then at National. These lessons of success are designed to help leaders avoid the costly lessons of trial and error and face today's challenges armed with insight and experience.