Nike Culture: The Sign of the Swoosh (Cultural Icons series) - Tapa dura
Book by Goldman Robert Papson Stephen
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Críticas:
`This book is likely to be useful for a range of undergraduate courses, particularly related to sport or the media. It holds the promise of illustrating some key aspects of social and cultural theory in a familiar, even infamous, context: Nike' - Sport, Education and Society
Reseña del editor:
"The book is likely to stimulate a wide range of classroom discussions about the impact, both positive and negative, of advertising in our society."
(Journalism & Mass Communication Quarterly)"In ‘Nike Culture,’ part of the Sage ‘Core Cultural Icons’ series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book ‘Nike Culture’ is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike’s intertextuality. This book’s drive, its strength, comes from the identification of ‘the swoosh’ as the constant―that which can be printed down of Nike’s complex and transforming advertising approach."
(Sociological Research Online)This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.
Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialSAGE Publications Ltd
- Año de publicación1998
- ISBN 10 0761961488
- ISBN 13 9780761961482
- EncuadernaciónTapa dura
- Número de edición1
- Número de páginas208
- Valoración
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Nike Culture
Publicado por
Sage Publications, SAGE Publications Ltd
(1999)
ISBN 10: 0761961488
ISBN 13: 9780761961482
Nuevo
Tapa dura
Cantidad disponible: 2
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Valoración
Descripción Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. 208 pp. Englisch. Nº de ref. del artículo: 9780761961482
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NIKE CULTURE
Publicado por
Sage Publications|SAGE Publications Ltd
(1999)
ISBN 10: 0761961488
ISBN 13: 9780761961482
Nuevo
Tapa dura
Cantidad disponible: > 20
Librería:
Valoración
Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explo. Nº de ref. del artículo: 1466631841
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Imagen de archivo
Nike Culture : The Sign of the Swoosh
Publicado por
Sage Publications, SAGE Publications Ltd
(1999)
ISBN 10: 0761961488
ISBN 13: 9780761961482
Nuevo
Tapa dura
Cantidad disponible: 2
Librería:
Valoración
Descripción Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. Nº de ref. del artículo: 9780761961482
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