Handbook of Services Marketing and Management - Tapa dura
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Reseña del editor:
"This Handbook contains an impressive collection of cutting-edge contributions that should be of keen interest to service researchers and practitioners. It represents some of the best and most recent thinking on a wide range of service topics."
(A. Parasuraman)"This new handbook provides a wealth of stimulating ideas and guidelines for improving the quality and effectiveness of service offerings."
(Philip Kotler)The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
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- EditorialSAGE Publications, Inc
- Año de publicación2000
- ISBN 10 0761916113
- ISBN 13 9780761916116
- EncuadernaciónTapa dura
- Número de edición1
- Número de páginas536
- EditorSwartz Teresa A., Iacobucci Dawn
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Handbook of Services Marketing and Management
Publicado por
SAGE Publications, Inc
(1999)
ISBN 10: 0761916113
ISBN 13: 9780761916116
Antiguo o usado
Tapa dura
Cantidad disponible: 1
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Valoración
Descripción hardcover. Condición: Good. Estado de la sobrecubierta: None. There is highlighting, water damage, and foxing on the pages, still readable. The cover has some mild wear and bumping. Nº de ref. del artículo: 73797D
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