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9780761911463: Propaganda and Persuasion
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Book by Jowett Garth S ODonnell Victoria J

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Reseña del editor:
The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propaganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.
Biografía del autor:
Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government's department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O'Donnell. He is on the boards of several communication and film journals.

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  • EditorialSAGE Publications, Inc
  • Año de publicación1999
  • ISBN 10 0761911464
  • ISBN 13 9780761911463
  • EncuadernaciónTapa dura
  • Número de edición3
  • Número de páginas448
  • Valoración
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O′Donnell, Victoria J., Jowett, Garth S.
ISBN 10: 0761911464 ISBN 13: 9780761911463
Antiguo o usado Tapa dura Cantidad disponible: 1
Librería:
Better World Books
(Mishawaka, IN, Estados Unidos de America)

Descripción Condición: Good. 3rd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 845637-75

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